Brand Loyalty in the Offline Environment-Free-Samples-Myassignment

Question: How brand loyalty is Created in the Offline Environment? Answer: Creating brand loyalty in an offline environment involves many factors that work as a great contributor for developing customer loyalty for a business. The offline environment includes the traditional way in which a company and the consumers interact with each other. Thus, among the various strategies of an offline environment such as promotion through newspaper, and billboards, consumer loyalty programmes are the most effective in this regard. Through enhancing the proximity of the stores, there are chances that consumer would repurchase and it helps in forming brand loyalty (Jovovi? et al. 2017). On the other hand, companies also focus on emotional advertising techniques which instigate social sharing and chances of brand loyalty. Moreover, through providing bonus card and loyalty rewards brand loyalty could be created. An instance of Nestle could be cited in terms of practising the creation of brand loyalty in the offline environment. Thus, Nestle has introduced loyalty reward programmes that provide free goodie from any Nestle outlets after accumulating 60000 points from shopping. Thus, the company had concentrated on seminars and free testing samples in the schools and shopping malls of Nestle products that had helped in rebuilding consumer loyalty in an offline environment. In a case of Johnson Johnson, examples could be provided in terms of promoting the brand in an effective manner for creating brand loyalty through consumer awareness (Silva and Gonalves, 2016). For this reason, the respective company has chosen the offline mode of promotion such Loyalty Expo consumer loyalty programme conferences, that involved more than 5000 parents along with their kids and was performed to deliver the brand loyalty while ensuring consumer awareness and loyalty at the same time. Therefore, through personal interactions, reward programmes, loyalty programmes, social sharing and increased proximity of stores brand loyalty could be created in an offline environment References Jovovi?, M., Femi?-Radosavovi?, B. and Lipovina-BoÃ… ¾ovi?, M., 2017. Comparative Analysis of Results of Online and Offline Customer Satisfaction Loyalty Surveys in Banking Services in Montenegro.Journal of Central Banking Theory and Practice, 6(2). Silva, G. and Gonalves, H., 2016. Causal recipes for customer loyalty to travel agencies: Differences between online and offline customers.Journal of Business Research, 69(11), pp.5512-5518.